Start with people
Personas and research materials frame the need for timely event information and social connections.
Sequoia
app.
A UX case study exploring how an app could connect local venues, events and people in a lively tourist destination.
PROJECT
Sequoia app
YEAR
2020
FOCUS
UX research / UI design / App concept
App concept / Connecting local nightlife and its community.
Turn a lively destination into a connected community.
The Sequoia Terme brief described a resort with many clubs but limited ways to keep visitors involved. The concept asks how a simple mobile experience could help people stay connected to venues and events.
The work follows a design-thinking process, from understanding people and defining the problem through ideation, prototyping and testing.
THE DESIGN PRINCIPLE
Find a place.
Discover an event.
Stay connected.
02 / DESIGN DECISIONS
From the problem to the experience.
Make the journey immediate
The app concept prioritises simple navigation between venues, events and community features.
Work through the experience
Process boards document the move from the initial problem towards an interface proposal.
03 / FROM RESEARCH TO INTERFACE
Inside the process.
Original research and design boards from the case study.
A concept built around local connections.
A UX/UI case study that translates a community-engagement brief into an app proposal. The work is presented as a design exploration and prototype, with the original process materials alongside it.
UX researchUI designApp concept
