A photographic first impression
Large images and restrained typography put the bags, textures and craftsmanship at the centre.
NANU
Collection.
An elegant online store for Italian-made handbags, built around photography, materials and a clear shopping journey.
Visit website ↗PROJECT
NANU Collection
YEAR
2024
FOCUS
Web design / Web development / E-commerce
Italian craftsmanship. A digital space shaped around the product.
Give the collection room to speak.
Working with NANU’s founders, I translated the identity of a young handbag brand into a digital storefront. The site needed to convey the quality of the materials and make the collection easy to explore.
The focus was on balancing a quiet, editorial presentation with the practical needs of an online store: discovery, product information and purchase.
THE DESIGN PRINCIPLE
Let the product lead.
Keep the purchase effortless.
02 / DESIGN DECISIONS
A direction with a purpose.
An intentional shopping journey
A simple route from brand story to collection and product details keeps the experience focused.
Built with the founders
The visual direction and website functionality were refined in close collaboration with the NANU team.
A storefront with a distinctive point of view.
The final website brings brand storytelling and product browsing into one coherent experience. A restrained framework leaves space for the collection and its photography.
Web designWeb developmentE-commerce
Photography: ANTISTUDIO by Marcello Cassano ↗
