Lead with the culture
The visual direction draws on the warmth, history and community of a beachside surf store.
Hoolahop.
A surf-store website concept that brings a heritage-led brand story together with shopping and surf-course discovery.
PROJECT
Hoolahop
YEAR
2022
FOCUS
Web design / E-commerce concept / Brand storytelling
Surf culture, shop and community in one digital experience.
Carry the spirit of the beach into the website.
The Hoolahop brief tells the story of a long-established surf shop ready to renew its digital presence. The challenge was to preserve that sense of history while making the offer accessible online.
The proposed experience brings together the brand’s story, an e-commerce store and a route towards surf courses.
THE DESIGN PRINCIPLE
Keep the surf spirit.
Open up the experience.
02 / DESIGN DECISIONS
A direction with a purpose.
Connect story and shop
Brand content sits alongside the product experience so the site communicates more than a catalogue.
Make room for participation
Surf-course discovery extends the concept from shopping into an experience around the brand.
A digital home for a surf-minded community.
A website case study balancing a heritage-led identity with an online store and course-booking concept.
Web designE-commerce conceptBrand storytelling
